The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Advertising

Iceberg

Agency Grey Group China / Beijing

Client Tui

Category

Magazine / Full Page or Spread - Campaign

Annual ID

13006A

2013 Awards

Total Points: 25

Gold

Credits

Art Director

Ning Li

Writer

Chee Guan Yue

Illustrator

Shanshan Song

Typographer

Lidan Ma
Jie Cao

Creative Director

Chee Guan Yue
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