The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Advertising

Soul Ads

Agency F/Nazca Saatchi & Saatchi / São Paulo

Client Leica Store Sao Paulo


Magazine / Full Page or Spread - Campaign

Annual ID


2013 Awards

Total Points: 5



Art Director

Bruno Oppido

Creative Director

Fabio Fernandes
Eduardo Lima
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