The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Advertising


Agency Ogilvy & Mather / Shanghai

Client The Coca-Cola Company


Out Of Home / Billboards - Single

Annual ID


2013 Awards

Total Points: 25

Gold Pencil


Art Director

Jonathan Mak Long

Creative Director

Francis Wee
Graham Fink

Global Chief Creative Officer

Tham Khai Meng
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