The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Advertising


Agency Ogilvy & Mather / Shanghai

Client The Coca-Cola Company


Out Of Home / Billboards - Single

Annual ID


2013 Awards

Total Points: 5



Art Director

Ricky Richards

Creative Director

Graham Fink
Francis Wee
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