The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Advertising

Big Arms

Agency Publicis Brasil / São Paulo

Client P&G


Out Of Home / Billboards - Campaign

Annual ID


2013 Awards

Total Points: 5



Art Director

Antonio Correa

Creative Director

Hugo Rodrigues
Leo Macias


Marcos Lopes
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