The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Advertising

Forgiveness

Agency DDB NY / New York

Client McDonald's

Category

Out Of Home / Billboards - Campaign

Annual ID

13163A

2013 Awards

Total Points: 5

Merit

Credits

Art Director

Matt Knapp
Justin Carew

Photographer

Sean Izzard

Creative Director

Matt Eastwood
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