The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Out Of Home / Digital / Electronic
Annual ID
13201A
About the Work
Our challenge was to launch Resource Spring Water in California. Resource is sustainably sourced, has natural electrolytes and a bottle made of recycled plastic. To us, this combination made Resource the enlightened choice. So to kick-off the campaign, we created the all-knowing Fountain of Electrolytenment, a first-of-its-kind interactive water fountain that answered questions in real-time.
2013 Awards
Total Points: 5
Merit
Credits
Creative Director
Linus Karlsson
Andreas Dahlqvist
Craig Markus
Gib Marquardt
Daniel Kim
Don Marshall Wilhelmi
David Waraska
Agency Producer
Catherine Eve Patterson
Geoffrey Guinta
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