The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Advertising

Dumb Ways To Die

Agency McCann / Melbourne

Client Metro Trains


Integrated Branding / Public Service Campaign

Annual ID


2013 Awards

Total Points: 75

Best of Show Pencil


Art Director

Pat Baron


John Mescall

Creative Director

John Mescall


Julian Frost

Content Strategist

Adrian Mills
Alec Hussain
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