The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Advertising

Dumb Ways To Die

Agency McCann / Melbourne

Client Metro Trains

Category

Integrated Branding / Public Service Campaign

Annual ID

13037G

2013 Awards

Total Points: 100

Best of Show
Gold

Credits

Art Director

Pat Baron

Writer

John Mescall

Illustrator

Julian Frost

Creative Director

John Mescall

Content Strategist

Adrian Mills
Alec Hussain
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