The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Advertising

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Agency Wunderman / Buenos Aires

Client The Coca-Cola Company


Consumer Television / Over 60 second - Single

Annual ID


2013 Awards

Total Points: 10

Bronze Pencil


Creative Director

Martin Mercado


Maxi Blanco
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