The One Show
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Category
Branded Content / Games
Annual ID
13450T
About the Work
In launching the Intel Ultrabook, Microsoft was looking for a way to personally connect with the star crazed millennial generation. They wanted to avoid banner ads and other traditional digital methods for a more innovative approach. The solution, Discovered-- a first of its kind, 1st person POV interactive film powered by Kinect for Xbox 360 starring Chris Evans, Redfoo of LMFAO, Chanel Iman... and YOU.
2013 Awards
Total Points: 5
Merit
Credits
Production Company
Caviar
Wahoo
Art Director
Jim Darling
Composer
Wes Quave
Michael Barkulis
Creative Director
Donna Lamar
Director
Jaume Collet-Serra
Jaime Valdueza
Writer
Deirdre Smith
Poetri
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