The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Advertising

The Winter Adjusted Bear

Agency DDB / Stockholm

Client Volkswagen Sweden

Category

Innovation in Advertising / Single or Campaign

Annual ID

13456G

2013 Awards

Total Points: 5

Merit

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