The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Advertising

The New Possible TV Campaign

Agency BBDO / New York

Client AT&T


Innovation in Advertising / Single or Campaign

Annual ID


2013 Awards

Total Points: 5



Production Company

Park Pictures

Art Director

Danny Adrain


Mark Anderson

Creative Director

David Lubars
Greg Hahn


Ellen Kuras

Agency Producer

Diane Hill
Melissa Chester

Music / Sound

The Ski Team
Donny Dykowsky
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