The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Advertising

Nike+ FuelBand

Agency R/GA / New York

Client Nike

Category

Innovation in Advertising / Single or Campaign

Annual ID

13463G

2013 Awards

Total Points: 5

Merit

Credits

Art Director

Ray Sison

Agency Producer

Alan Donnelly/Mike Klimkewicz/Avery Holden
Jennifer Allen
Nick Coronges
Ian Spalter

Digital Artist / Multimedia

Kirill Yeretsky/Guy Helson/Can Misirlioglu/Mark Voelpel

Programmer

Brian Addison/Karen Molye/Leslie Chong
Niall McCormack/Fernando Mazzon
Pablo Bergez/Justin Blinder
Daniel Katz/Chris Thorwarth/Elad Katz
Sune Kaae
Robert Carlsen
Ayca Akin/Gaurabhe Mathure
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