The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Advertising

Driving Dogs

Agency DraftFCB New Zealand / Auckland

Client MINI New Zealand


Integrated Branding / Consumer Campaign

Annual ID


2013 Awards

Total Points: 25

Gold Pencil



Nick McFarlane


Sarah Yetton

Digital Artist / Multimedia

Blair Walker
Marco Siraky
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