The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Advertising

Nike+ FuelBand

Agency R/GA / New York

Client Nike

Category

Integrated Branding / Consumer Campaign

Annual ID

13078G

2013 Awards

Total Points: 25

Gold

Credits

Art Director

Ray Sison

Agency Producer

Alan Donnelly/Mike Klimkewicz/Avery Holden
Jennifer Allen
Nick Coronges

Creative Technologist

Ayca Akin/Gaurabhe Mathure

Digital Artist / Multimedia

Kirill Yeretsky/Guy Helson/Can Misirlioglu/Mark Voelpel

Product Architect

Ian Spalter

Programmer

Brian Addison/Karen Molye/Leslie Chong
Daniel Katz/Chris Thorwarth/Elad Katz
Niall McCormack/Fernando Mazzon
Pablo Bergez/Justin Blinder
Robert Carlsen
Sune Kaae
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