The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Design

Turning Negatives into Positives

Agency Ogilvy / New York

Client IBM

Category

Craft / Animation - Single

Annual ID

13274D

2013 Awards

Total Points: 5

Merit

Credits

Co-Agency

Ogilvy Paris

Art Director

Uni Son
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