The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Design

Icons of Progress

Agency Ogilvy / New York

Client IBM

Category

Design Does / Brand Transformation

Annual ID

13076D

2013 Awards

Total Points: 25

Gold

Credits

Co-Agency

VSA Partners
SYPartners
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