The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Design

Happiness Refill

Agency Ogilvy Brasil / São Paulo

Client The Coca-Cola Company


Design Does / Industrial Design

Annual ID


2013 Awards

Total Points: 15

Silver Pencil



Jose Tinoco

Information Architect

Priscila Loschiavo

Agency Producer

Jo Cassiano
Moises Richard
Eduardo Medeiros
Joao Guilherme
Paula Santana
Juscelino Vieira
Bruno Belcastro
Antonio Neto
Emerson SIlva
Gilberto Filho

Global Chief Creative Officer

Tham Khai Meng
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