The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Interactive

Dumb Ways To Die

Agency McCann / Melbourne

Client Metro Trains


Websites / Public Service/Non-Profit

Annual ID


2013 Awards

Total Points: 5



Art Director

Pat Baron


John Mescall

Creative Director

John Mescall

Creative Technologist

Ash Pegram


Julian Frost

Information Architect

Alec Hussain

Agency Producer

Mark Bradley

Content Strategist

Adrian Mills

Digital Artist / Multimedia

Christian Stocker
Huey Groves

Music / Sound

Oliver McGill
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