The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Interactive

Road Mode

Agency George Patterson Y&R / Melbourne

Client Vic Roads


Mobile Applications/Sites / Public Service/Non-Profit

Annual ID


2013 Awards

Total Points: 5



Art Director

Ant Simmonds


Alex Wadleton

Creative Director

Ben Coulson

Creative Technologist

Billy Chang

Agency Producer

Tim Lelek

Content Strategist

Brendan Mcmahon
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