The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Interactive

A Window Into the Near Future

Agency kbs+ / New York

Client BMW North America


Interactive Advertising / Augmented Reality

Annual ID


2013 Awards

Total Points: 10

Bronze Pencil


Production Company

The Armoury
Fresh Air Flicks


Marc Hartzman


Kevin Osgood

User Experience Designer

Jed McClure
Diego Rioja

Agency Producer

Mara Milicevic
Jona Goodman
Adam Lebenstein

Technical Producer

Dennis Hanley
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