The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Interactive

The Worlds Smallest IKEA Store

Agency Memac Ogilvy/OgilvyAction / Dubai

Client IKEA


Interactive Advertising / Banners - Fixed Space - Single

Annual ID


2013 Awards

Total Points: 15

Silver Pencil



OgilvyOne Frankfurt

Art Director

Gary Rolf

Creative Director

Ben Knight
Robin Smith

Creative Technologist

Jens Steffen
Niv Baniahmad
Hamza Afaq


Gary Rolf

Content Strategist

Farnoush Pourebrahim
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