The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Interactive

The Pinch Banner

Agency McCann Digital Israel / Tel-Aviv

Client Opticana


Interactive Advertising / Banners - Dynamic - Single

Annual ID


2013 Awards

Total Points: 5



Art Director

Nir Hersztadt


Elav Horwitz

Creative Director

Nir Refuah
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