The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Interactive

Nike+ FuelBand

Agency R/GA / New York

Client Nike


Integrated Branding / Integrated Branding Campaign - 360

Annual ID


2013 Awards

Total Points: 100

Best of Show
Gold Pencil


Art Director

Ray Sison

Creative Technologist

Ayca Akin/Gaurabhe Mathure

Agency Producer

Alan Donnelly/Mike Klimkewicz/Avery Holden
Jennifer Allen
Nick Coronges

Digital Artist / Multimedia

Kirill Yeretsky/Guy Helson/Can Misirlioglu/Mark Voelpel

Product Architect

Ian Spalter
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