The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Interactive

Who Cares?

Agency DDB / Stockholm

Client Swedish Armed Forces

Category

Integrated Branding / Integrated Branding Campaign - 360

Annual ID

13270N

2013 Awards

Total Points: 5

Merit

Credits

Production Company

B-Reel
Atomgruppen

Agency Producer

Elisabet Halming

Content Strategist

Adam Sandahl
Cornelia Wangel

Programmer

Sebastian Ross
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