The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Interactive

The Winter Adjusted Bear

Agency DDB / Stockholm

Client Volkswagen Sweden


Integrated Branding / Integrated Branding Campaign - 360

Annual ID


2013 Awards

Total Points: 5



Production Company

The Brewery

Art Director

Simon Higby
Gustav Holm

Agency Producer

Linda Eriksson
Michael Nyberg
Mattias Cold

Content Strategist

Patrik Ronstr?m
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