The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Interactive

The Dove Ad Makeover

Agency Ogilvy & Mather / London

Client Unilever


Social Media / Best Use of Social Media/Facebook

Annual ID


2013 Awards

Total Points: 25

Gold Pencil


Creative Director

Ivan Pols
Gerry Human

Creative Technologist

Craig Blagg


Simone Zahradka

Information Architect

Anthony Butterfield


Martin Robertson

Agency Producer

Sasha Dunn
Fiona Renfrew

Content Strategist

Giles Rhys-Jones

Global Chief Creative Officer

Tham Khai Meng
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