The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Interactive

Prius c Configurator

Agency Saatchi & Saatchi LA / Torrance

Client Toyota


User Experience Design / Interaction Design

Annual ID


2013 Awards

Total Points: 5



Production Company

Biscuit Filmworks


David Hsia


Mike Maguire

Information Architect

Dan Henderson

Sound Designer

Lime Studios

Agency Producer

Annie Porter, Integrated
Melissa Eccles, Assoc. Dir of Int. Prod.
Tanya LeSieur, Dir of Int. Prod.

Music / Sound

Black iris
Black Iris Music
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