The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Interactive

Nature Valley Trail View

Agency McCann New York / New York

Client General Mills

Category

User Experience Design / Interaction Design

Annual ID

13342N

2013 Awards

Total Points: 5

Merit

Credits

Production Company

InTheMo
Your Majesty

Agency Producer

Brian DiLorenzo
Catherine Eve Patterson
Geoffrey Guinta

Creative Technologist

Mark Fallows
Stefan Feissli

User Experience Designer

Jayson Barrons
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