The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Interactive

Happiness Refill

Agency Ogilvy Brasil / São Paulo

Client The Coca-Cola Company


User Experience Design / Interaction Design

Annual ID


2013 Awards

Total Points: 5



Production Company


Information Architect

Priscila Loschiavo

Agency Producer

Juscelino Vieira
Bruno Belcastro
Jo Cassiano
Moises Richard
Eduardo Medeiros
Joao Guilherme
Antonio Neto
Gilberto Filho
Paula Santana
Emerson SIlva

Global Chief Creative Officer

Tham Khai Meng
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