The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Branded Entertainment

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Agency DDB Tribal Group / Düsseldorf

Client Deutsche Telekom


Television / Specials or One-time Screenings

Annual ID


2013 Awards

Total Points: 15

Silver Pencil


Production Company

Jo!Schmid Filmproduktion
Nobody CPH

Creative Director

Dennis May
Thorsten Haller

Creative Technologist

Sebastian Schoendorfer


Asger Leth

Sound Designer

Lars Loehn

Agency Producer

Jens Mecking
Susi Schneider

Content Strategist

Gordon Euchler

Music / Sound

Jesper Gadeberg
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