The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Branded Entertainment

Lacta - Love in the end

Agency OgilvyOne Worldwide, Athens / Gerakas

Client Mondelez International


Film / Theatrical and DVD Releases

Annual ID


2013 Awards

Total Points: 15

Silver Pencil



Bold Ogilvy & Mather

Production Company

Viemaster Films

Art Director

Konstantinos Penlidis

Creative Director

Panos Sambrakos

Creative Technologist

Manolis Mavrikakis


Vasilis Kehagias

Agency Producer

Annita Galanopoulou
Aristea Papazoglou

Content Strategist

Christina Alifakioti
Katerina Oraiopoulou
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