The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Branded Entertainment

How to Share Smart - Insight

Agency Cheil Worldwide / Seoul

Client Samsung Electronics

Category

Film / Documentaries - Shorts

Annual ID

13066E

2013 Awards

Total Points: 5

Merit

Credits

Creative Director

Hyewon Oh

Director

John S. Park
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