The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Branded Entertainment

How to Share Smart - Insight

Agency Cheil Worldwide / Seoul

Client Samsung Electronics


Film / Documentaries - Shorts

Annual ID


2013 Awards

Total Points: 5



Creative Director

Hyewon Oh


John S. Park
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