The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Branded Entertainment

The Singing Alphabet

Agency Mother / London

Client The Ministry of Letters


Gaming / Branded Mobile Games

Annual ID


2013 Awards

Total Points: 25

Gold Pencil


Creative Director

Al MacCuish

Creative Technologist

Jon Andrews


Jim Bletsas


Luciano Luzano


Jon Andrews

Sound Designer

Charlie Inman

Agency Producer

Dan Keefe

Digital Artist / Multimedia

Rob Wickstead
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