The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Branded Entertainment

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Agency Ogilvy Beijing Lab / Beijing

Client GM Encore


Gaming / Branded Mobile Games

Annual ID


2013 Awards

Total Points: 10



Production Company


Agency Producer

Sascha Engel
Marc Violo
Rita Yang
Quetina Yang
Liwen Fan
Xiaoming Lao


Johan Stahle
Katrin Hjalm


Mikael Gustavsson
Simon Andersson
Andreas Areschoug
Anton Holmquist
Sergei Karetnikov
Andreas Mattson
Fedrik Jonsson
Anton Johansson
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