The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Branded Entertainment

Dumb Ways To Die

Agency McCann / Melbourne

Client Metro Trains


Non-Broadcast / Short-form

Annual ID


2013 Awards

Total Points: 25

Gold Pencil


Art Director

Pat Baron


John Mescall

Creative Director

John Mescall


Julian Frost

Agency Producer

Cinnamon Darvall

Content Strategist

Adrian Mills
Alec Hussain

Music / Sound

Ollie McGill
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