The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Branded Entertainment

How to share SMART - INsight

Agency Cheil Worldwide / Seoul

Client Samsung Electronics

Category

Non-Broadcast / Long-form

Annual ID

13072E

2013 Awards

Total Points: 5

Merit

Credits

Art Director

Hayean Kim
Taejin Im

Director

John Park

Creative Director

Kate Hyewon Oh
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