The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Branded Entertainment

Nature Valley Trail View

Agency McCann Erickson New York / New York

Client General Mills


Best Branded Content Channel / Single

Annual ID


2013 Awards

Total Points: 25

Gold Pencil


Production Company

Your Majesty

Creative Technologist

Mark Fallows
Stefan Feissli


Jens Karlsson


Heather Reddig

User Experience Designer

Jayson Barrons

Agency Producer

Brian DiLorenzo
Catherine Eve Patterson
Geoffrey Guinta
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