The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Branded Entertainment

Test Drive

Agency TBWA Chiat Day, Los Angeles / Los Angeles

Client Pepsi


Craft / Technique / Best Direction

Annual ID


2013 Awards

Total Points: 15

Silver Pencil



Peter Atencio


Doubie White

Product Manager

Erik Wade
Andrew Krensky

Agency Producer

Richard O'Neill
Jeff Yee
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