The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Advertising

Freedom is Knowing

Agency TBWA\Hunt\Lascaris - Johannesburg / Sandton

Client Mail&Guardian


Newspaper / Full Page or Spread - Campaign

Annual ID


2014 Awards

Total Points: 15

Silver Pencil



TBWA\Hunt\Lascaris - Johannesburg / Sandton

Production Company

Rob Frew / Johannesburg

Art Director

Thereza Norton


Natalie Rose

Creative Director

Justin Wright

Executive Creative Director

Adam Livesey
Matthew Brink


Rob Frew
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