The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Advertising

The Newspaper Effect

Agency Ogilvy Germany

Client ZMG (Newspaper Marketing Association)


Magazine / Full Page or Spread - Campaign

Annual ID


2014 Awards

Total Points: 5




Ogilvy Germany /

Chief Creative Officer

Dr. Stephan Vogel

Executive Creative Director

Matthias Storath


Lorenzo Petrantoni

Creative Team

Magdalena Ignatowski
Peter Belz
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