The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Advertising

Skit happens!

Agency DDB Tribal Group / Hamburg

Client IKEA


Magazine / Full Page or Spread - Campaign

Annual ID


2014 Awards

Total Points: 15

Silver Pencil



DDB Tribal Group GmbH / Hamburg

Art Director

Judith Mueller

Chief Creative Officer

Eric Schoeffler

Creative Director

Djik Ouchiian

Executive Creative Director

Sven Klohk
Christoph Hildebrand

Creative Team

Marco Safavi-Hir
Soenke Bruns
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