The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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2005 One Show - Advertising

What If

Agency Wieden+Kennedy / Portland

Client Nike

Category

Consumer Television / Consumer Television Over :30 Single

Annual ID

05010T

2005 Awards

Total Points: 15

Silver

Credits

Art Director

Hal Curtis

Writer

Mike Byrne

Director

Ulf Johansson

Production Company

Smith & Jones Films

Agency Producer

Jennifer Smieja
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