The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Advertising

Liking Isn't Helping

Agency Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore

Client Crisis Relief Singapore


Public Service / Political - Print / Collateral - Campaign

Annual ID


2014 Awards

Total Points: 5




Publicis Singapore / Singapore
Publicis Worldwide / Paris

Production Company

Shooting Gallery / Singapore
Wishing Well / Singapore

Art Director

Ziwei Tan
Xiulu Chua


Dunstan Lee


Sebastian Siah

Creative Director

Erik Vervroegen
Kris Ng

Chief Creative Officer

Ajay Vikram

Creative Team

Lynn Cheng
Wishing Well
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