The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2005 One Show - Advertising

For boys who were always men

Agency DDB Germany / Berlin

Client Volkswagen AG


Consumer Television / Consumer Television Over :30 Single

Annual ID


2005 Awards

Total Points: 5



Production Company GmbH Berlin

Art Director

Sandra Schilling

Agency Producer

Marion Lange


Steve Miller
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