The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Advertising

Instant Millionaire

Agency George Patterson Y&R / Brisbane

Client Tatts Lotteries


Innovation in Print / Print

Annual ID


2014 Awards

Total Points: 5




George Patterson Y&R / Brisbane

Production Company

Damien Bredberg Photography / Brisbane

Chief Creative Officer

Ben Coulson
Ben Coulson


Michelle Short
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