The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Advertising

Fight

Agency DENTSU / Tokyo

Client SAVOY

Category

Consumer Television / 60 Second - Single

Annual ID

140333A

2014 Awards

Total Points: 5

Merit

Credits

Agency

Dentsu Inc. / Tokyo

Production Company

Voyager / Tokyo
Dentsu Creative X Inc. / Tokyo
IMAGICA Corp. / Tokyo
IMAGE STUDIO 109, INC / Tokyo
HATA DECORATIVE ART INC. / Tokyo

Art Director

Mayu Taguchi

Agency Producer

Ikuko Wakiya

Director

Tsugihisa Tanaka

Editor

Noritaka Imamura
Nobuo Hayashi

Producer

Tomonori Iida
Hideaki Iwai

Executive Creative Director

Yoshimitsu Sawamoto

Creative Team

Kosuke Matsushima
Taro Kimura
Shin Sawada
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