The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Advertising

Life Raft :45

Agency Wieden+Kennedy / Portland

Client Mondelez + OREO


Consumer Television / 60 Second - Single

Annual ID


2014 Awards

Total Points: 15

Silver Pencil



Wieden+Kennedy / Portland

Production Company

MJZ / Los Angeles
Mackenzie Cutler / New York
The Mill / Los Angeles
Lime / Los Angeles

Creative Director

Jason Bagley
Craig Allen


Tom Kuntz

Executive Creative Director

Joe Staples
Susan Hoffman

Sound Designer

Sam Shaffer

Music / Sound

Loren Silber

Creative Team

Nathaniel Lawlor
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