The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Advertising

Devondale Dairy Soft - Stepdad Steve

Agency DDB / Melbourne

Client Murray Goulburn Co-Operative Ltd


Consumer Television / :30/:25 - Single

Annual ID


2014 Awards

Total Points: 10

Bronze Pencil



DDB Melbourne / Melbourne

Production Company

Prodigy Films / Sydney
Method Studios / Melbourne
Gusto Music / Melbourne

Art Director

Ant Hatton

Creative Director

Simon Bagnasco


Tim Bullock


Adam Wills

Executive Creative Director

Darren Spiller


Alice Grant

Sound Designer

Colin Simkins

Agency Producer

Tuesday Picken
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